Maybe you’ve been wondering like many whether the advertisement-funded business model for TV can survive the DVR. Well, last night while fast-forwarding the commercials of “Mad Men,” I stopped my DVR after what seemed like a surprising short break. Except the commercials weren’t over — an advertiser had designed a spot with similar costumes (i.e. 60s throwbacks) and scenarios to the show! Since the show is about an ad agency, there are actually 3 layers of tangled levels here, but the first two could be applied to any show. Another technique that evades the DVR is product placement within a show. The industry isn’t dead yet.