Diesel’s ads shout at us “Be Stupid”. You can see a guy with his face stuck in a young girls bottom with a line “You will eat better”; A guy sits on an elephant’s trunk with a line “Smart may have the answers. But stupid has all the interesting questions”; Or a cool guy with a line “Think less, stupid more”. I guess that I am too old for this type of humor. And I guess that there are many more young cool guys who find being stupid charming, than old professors who forgot how a smile looks like. One thought keeps on bothering me: is that how Rome looked like almost 2000 years ago, with people thinking it is cool to be stupid?