With Tim Gowers at the head, followed by a distinguished caravan of scholars a movement as emerged to boycott Elsevier.
Three arguments are offered in favor of the boycott that I reproduce below.
1)They charge exorbitantly high prices for their journals.
2) They sell journals in very large “bundles,” so libraries must buy a large set with many unwanted journals, or none at all. Elsevier thus makes huge profits by exploiting their essential titles, at the expense of other journals.
3)They support measures such as SOPA, PIPA and the Research Works Act, that aim to restrict the free exchange of information.
#2 caught my attention. Suppose, I offer you journal A and journal B as a bundle for $5000 a year. Suppose also, consistent with the premise of #2, you only read journal A but not B. Am I forcing you to consume journal B? No. I can always unbundle and offer you journal A alone for $5000 a year. Indeed, if no one reads journal B, why bother supporting it? I could junk it and reduce costs without reducing revenues! Thus, complaint # 2 taken at face value is either wrong headed or repeats complaint #1.
I should point out that I have published in some Elsevier journals, served on and still serve on some Elsevier boards.